One More City ride in distinctive kit designed by Rapha designer Maria Olsson and produced by Rapha Custom.
Each year the pattern of the kit is different, depending on the route the riders will take. The route is depicted on the jersey pockets and an inner pocket contains an ingenious cycling take on examining one’s breasts.
A simplified version of OMC jersey is available for purchase by non OMC participants after the ride. All proceeds go to Imperial Health Charity.
Here Maria talks a bit about the design process and what OMC means to her.
When I was introduced to Christine and what she wanted to create with OMC I felt that I would love to be involved. The cause, journey and the end goal is something that really speaks to me and I can relate to. The design behind the flowers came from an idea that they represent renewal and resilience, nature has a way of overcoming change and obstacles and always finds a way. Christine also embodies all of those things, strength, positivity and resilience, and so I felt that it would be a great way to bring that to life.
The second thing I wanted to capture was the journey and travelling through changing landscapes, so choosing flowers that represent each stop along the way felt like a good connection. The monuments on the back came from an idea of representing each city or town and visualising the journey from a monuments perspective.
The story label idea grew from wanting to bring some light into the severity of the topic of cancer. I wanted to take something that is serious and heartbreaking in many ways, and put a quirky and encouraging spin on it. The message is the same and the importance of being aware of your own body was the key driver, but also taking time for yourself and not being afraid or ashamed of your own body. Cycling was the natural way to connect the two.
The thing I love most about designing the OMC jersey is the process of developing the ideas and concepts, the journey and that it is quite different from what I normally design. Meeting amazing people with such engagement and positive energy, sharing stories and supporting this amazing cause and each other, is truly inspiring.
Read the Cyclespeak interview to find out more about Maria.